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Makeup market hit hardest but self-care products fared better, according to NPD Group.
July 30, 2020
By: Happi Staff
In the second quarter of 2020, sales of US prestige beauty products were $2.8 billion, a -36% decline in sales over Q2 2019, according to just released data from The NPD Group. In contrast, online sales grew by +90% during these three months, representing about 61% of industry sales volume. The online channel’s market share soared to 70%. In today’s COVID-19 world, consumers have been prioritizing skincare and haircare – these categories have experienced softer declines an...
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